How to Get Content into AMP

Written By: PromoPulse
August 23, 2024

As a supplier, getting your products in front of distributors and their customers is essential for driving sales and maintaining brand visibility. Our AMP automated marketing platform offers a powerful platform for distributors to effortlessly showcase your products to a broad audience through email, social media, and video outreach. In this post, we’ll guide you through the different ways suppliers can get content into AMP campaigns and leverage this tool to amplify sales for everyone.

Why Do Distributors Use AMP?

AMP is a cutting-edge tool designed to help distributors keep their sales pipelines full through consistent, automated marketing efforts. By integrating AMP into their strategy, they ensure that branded merch is consistently promoted across multiple channels, keeping them top-of-mind for their clients.

Some key benefits of AMP for distributors include:

  • Consistent Outreach: AMP automates email, social media, and video campaigns, ensuring products are regularly promoted without manual effort.
  • Visibility: Stay visible in client feeds with timely product ideas that position them as a go-to expert.
  • Engagement: Automated campaigns are designed to keep customers informed, inspired, and engaged, driving them toward purchasing decisions.

Now that you understand the value AMP brings, let’s explore how you as a supplier can get your content into their AMP campaigns.

1. Post to Your Social Media Pages

The easiest way to get your content into AMP is by posting directly to your social media pages. PromoPulse monitors these pages and pulls in your latest content automatically. This method allows you to maintain complete control over which products are featured.

  • No charge, no limits: There’s no cost associated with this method, and you can post as often as you like.

2. Integrate with Image Libraries

For suppliers with extensive product catalogs, PromoPulse offers the potential to integrate with your image libraries. This integration (if possible) allows AMP to automatically pull content from your library, assuming that only in-stock and available-now items are featured.

  • No charge, 1 item per day: While this service is free, it’s limited to one item per day to ensure a steady stream of fresh content.

3. Manually Post Content in PromoPulse

If you prefer a more hands-on approach, your team can manually post your content directly into the PromoPulse platform. This option gives you the flexibility to select and upload specific products you want featured in AMP campaigns.

  • No charge, 5 posts per week: Suppliers can post up to five items per week at no cost, allowing for regular and targeted updates.

4. Let PromoPulse Post on Your Behalf

Finally, if you want to take a completely hands-off approach, PromoPulse can manage your content posting for you. By participating in Pulse Trends, PromoPulse will automatically select and post content on your behalf, ensuring your products are consistently featured in the most relevant and timely campaigns.

  • Via Pulse Trends, 2 posts per week: PromoPulse will manage two posts per week, ensuring your content reaches distributors (through Pulse Trends) and their customers (through AMP) regularly.

AMP Approval Process

Please note that all content for AMP is ran through an approval process. A combination of machine learning and AI does the initial heavy lifting, while humans make the final decision. Contact us to learn what we’re looking for.

Conclusion

Getting your content into AMP is a straightforward process that offers multiple options to suit your business needs. Whether you prefer to handle content posting yourself or let PromoPulse take care of it, AMP ensures that your products are consistently promoted, keeping your brand top-of-mind for distributors and customers alike.

By leveraging AMP, you can focus on what you do best—creating outstanding promotional products—while PromoPulse amplifies your reach and drives sales.